The Beginning of Globe Ticket....
The story of the Globe Ticket Company is the story of the American Way of Life. June 9, 1868, a slight 12 year-old lad named Walter E. Hering, found a $5.00 bill on the street in front of his home at 112 North 12th Street in Philadelphia. Five dollars was a lot of money in those days. To many people it was a week's pay. On the principle of easy come, easy go, it would buy a lot of pleasure, particularly for a young boy bordering on his teens. It could mean a baseball suit, a trip to the seashore or a host of other things that any normal boy desires. But to Walter it meant something more. It meant that he could buy a small printing press - something he had dreamed about and always hoped to get. With his father's permission, and after no claimant for the money appeared, Walter bought his press. The press was small but it was real and it would actually print particularly calling cards. Walter could have used his press to play with, but he had a better idea. He set the little press up in his room and went out after business.
In a few years the business outgrew the room and leaped to a shack in back of the house. From there it bounded to a rented location nearby. Years later the business came back home again, but this time to an eight-story building, which Walter, now a successful business man, erected as a memorial to his father at the site of his birthplace - 112 North 12th Street.
The transition from producing calling cards and other small job-lot printing to manufacturing tickets was made early in the life of the Globe Ticket Company. Walter first began printing reserved Coupon Theatre Tickets for the old Arch Street Theatre in Philadelphia, the initial order being for Season Tickets. Once established locally in the ticket business, Walter looked for other fields. He broke into the New York theatre market where his first orders were for the Grand Opera House and the Casino Theatre. He secured these orders by offering to print complete undated set of tickets to be kept on hand against any errors that might turn up. That undated set of tickets was never used - a clinching guarantee of accuracy.
Walter Hering's success in printing coupon tickets for the theatrical field was due chiefly to two things. First, he had complete confidence in the system he built up to insure accurate tickets. This confidence was expressed in a standing offer of $5.00 to any customer for each error discovered. Very few $5.00 bills were ever paid out as very few mistakes were made. Second, stress was laid on making prompt shipments. One of the big rush jobs of the early days of the Globe Ticket Company was the first order received from the original Ringling Brothers Circus. The order was placed at 10 o'clock one morning and consisted of 120,000 tickets. It was a complicated order, involving two sets of 10,000 tickets per day for six days, each set having a different color. The entire order was delivered to the circus box office at 8 o'clock the following morning. Mr. Hering died in 1932 but he did not forget the Company he built nor the employees who helped him to build it.